![]() What exactly was the problem? Too much data. However, in spite of their best efforts, the problem still persists to this very day. ![]() It was a problem that few had seen coming, and new methods were urgently required to treat it. In the 1950s, at the dawn of the computational revolution, scientists were presented with a kind of problem that they had rarely encountered before. In this article, we will go through how to analyze and interpret heat maps. ![]() These colorful visualizations of data are powerful tools that are universally applicable when working with eye tracking. A majority of people who have general knowledge of eye tracking will likely associate it with heat maps.
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